6/18/09

Breaking News

Breaking News! "Breaking News" is in danger of becoming a cliche.

There was a time when the words "Breaking News" appeared on the TV screen and you dropped everything to hear a report on an important news event. More and more news anchors use " Breaking News" as a teaser for you to keep listening to them reading the news. They imply that an important story is breaking. It's so important that they will tell you about it later. If you hang on waiting to find out what it is , you are sadly disappointed. It turns out that it is a "dog bites man" story, not a "man bites dog"story, which would have made it worthy of breaking news.

"Breaking News", overused and increasingly trite at the hands of some news anchors.

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